Stefan Heidenreich and Jorinde Seijdel consider a few of the paradigmatic transformations that have occurred in the art world since the early nineties. These include the exponential growth of the art market, both vertically in terms of capital and horizontally in terms of a (geographic) expansion that simultaneously mirrored (and triggered) the multiplication of the rest of the art system. This expansion, a consequence of and a cultural enhancer to neoliberal ideology, reshaped the map of power in the art world. At the same time, a renewed discussion about the increasing influence of the media—not only in terms of disseminating images, but also in the creation of perceptions of value based on popularity, prominence, and hype—has taken place.